See your presence clearly
Review your current digital image and identify the gap between what you offer and what your audience understands.
Building digital identity and positioning
Define your position and build your presence with confidence
Start with what distinguishes you, define whom you address, and shape a digital presence that expresses your value clearly and consistently.
Building digital identity and positioning
From knowledge to practice
What will you be able to do?
Understand your position, express it clearly, and translate it into daily decisions about your digital presence.
Define whom you address
Connect your expertise to a specific audience need and identify where you can be most useful.
Express a clear value proposition
Write a positioning statement and professional bio that explain what you offer and why it matters.
Build a consistent presence
Connect your bio, messages and digital choices within one framework you can return to.
Who is it for?When your value exceeds
When your value exceeds
the clarity of your presence.
- Experts and consultants who want to clarify their professional value.
- Initiative and business owners building their presence.
- Communication and content professionals developing an organisational presence.
Course contentEach module.
Each module.
A clearer step.
From reviewing your current presence to crafting a consistent message and an initial development plan.
04 modules12 topics
Open each module to explore its topics and practical outcome.
What do you need to start?
Bring your current profile links, a professional bio if available, and a clear question about what you want to improve. If starting from scratch, use your professional idea as a starting point.
01Review presence before improving itUnderstand your current image before changing it.
- The difference between digital identity and the image your audience receives
- Reviewing current accounts, messages and touchpoints
- Identifying clarity gaps and development priorities
What you build in this module
An initial map of your presence and what needs clarification.
02Defining audience and valueChoose whom you address and the problem you help them solve.
- Connecting your expertise to a specific audience need
- Distinguishing real value from generic claims
- Choosing a clear professional space to build within
What you build in this module
A clear description of your audience and the value you offer.
03Crafting positioning and messagingTurn your value into language others understand.
- Building a concise and specific positioning statement
- Writing a professional bio suited to different contexts
- Connecting your message to evidence from experience and work
What you build in this module
A draft positioning statement and consistent professional bio.
04Turning identity into practiceMake connected decisions about your presence.
- Assigning platform roles based on your presence goals
- Reviewing consistency across bio, content and touchpoints
- Setting improvement priorities and monitoring indicators
What you build in this module
An initial plan to develop your presence and review its consistency.
How you learn
Understand. Apply. Build what lasts.
Treat your presence as one project; each step helps you make the next decision.
Structured understanding
Connected topics that begin with reviewing reality and end with a development plan.
Apply to your own presence
Connect every topic to your accounts, messages and professional decisions.
Outputs that build on each other
A presence map, positioning statement and clear priorities for action.
Course led by
Saed Hassunah
Digital media consultant
and influence systems engineering
Systems Before Influence.
An approach connecting an understanding of reality with decisions and practice. This course starts with identity and value clarity, then builds a consistent presence that expresses both.
Explore the experience and approachCourse enrolment options
Choose how you learn.
One course, three ways to enrol. Influence Workspace™ Your environment for learning and application.
Live cohort
Live learning$100USD · One-time payment
- Live sessions and interaction with the trainer.
- Practical work with participants.
- Shared workspace throughout the cohort.
Temporary access; the workspace closes after the cohort according to its schedule.
Access details
Live cohort workspaceLive Cohort Pass
Take this course with the next cohort and practise with the trainer and participants.
- Live sessions on a schedule set by the team.
- Direct practical interaction with the trainer.
- Shared access to the cohort Influence Workspace throughout the programme.
Cohort-linked access — The workspace closes after the cohort within the closure period stated in its schedule.
Your place is confirmed when payment succeeds through your unified account.
Review cohort dates and the closure period in your account before paying.
Workspace and resource pack
Recommended$290USD · One-time payment
- Recorded lessons and a personal workspace.
- The complete pack, templates and assets.
- Free course and system updates.
Lifetime access for this course. Live sessions are not included.
Access details
Own the Influence Workspace and resource packWorkspace OS Pass
Get this course’s practical environment and learn and record progress at your own pace.
- Recorded lessons to watch at any time.
- A personal Influence Workspace activated after payment.
- The complete resource pack, digital assets and templates.
- Future course-material and system updates, free and automatic.
Lifetime access · Self-paced learning — Permanent access to this course and your workspace, without a closure period. Live sessions and cohort interaction are not included.
The workspace is copied to your account and automatically activated after successful payment.
Teams and organisations
For your teamCustom quoteBased on your team’s needs and training scope
Request a quote for your team- Dedicated workspace and flexible dates.
- In-person or remote training.
- Permanent use as agreed.
Training scope, travel and grace period defined in a custom agreement.
Access details
Solutions for teams and organisationsEnterprise & Teams
Deliver this course for your company, organisation or media network based on your team’s needs.
- An Influence Workspace dedicated to your team.
- Flexible dates coordinated with your organisation.
- Options for in-person delivery and travel.
- Ongoing team workspace access and a grace period as agreed.
Clear scope in a custom agreement — The agreement defines training scope, cost, travel and grace period, and sets the terms for continued workspace use.
A discovery session to understand your needs, followed by a suitable proposal for your team.
Coming soonEnrolment.
Enrolment.
Opening soon.
Online enrolment and payment are not available yet. To reserve a place or ask about dates, contact the coordination team.
From choice to learning
A clear path to your course.
Individual enrolment goes through your unified account. For organisations, the pathway starts with a discovery session and custom agreement.
- 01
Access your account
Create a unified account or sign in to your existing account.
- 02
Confirm your enrolment option
Review the course option, access details and cohort schedule if selected, then complete the one-time payment.
- 03
Go to learning
After successful payment, your cohort place is confirmed or your personal workspace and pack are activated, according to your choice.
How do I enrol in this course?
Choose an option, then create your unified account or sign in to pay. For live cohorts, review the schedule and workspace closure period before confirming. Organisations can start by requesting a discovery session.
Is Influence Workspace a separate subscription from the course?
Influence Workspace™ is this course’s operational environment, bringing together content, exercises and resources. Workspace type and access duration depend on your enrolment option; it is not a subscription to all site courses.
Does workspace ownership include live training?
It includes recorded content, a personal workspace, the resource pack and future updates for this course and system. Live sessions and interactive cohort features are not included.
Is it suitable for beginners?
You can start with your professional idea even without a published presence. Organising identity, audience and messaging helps you make your first decisions clearly.
Coming soon
Your professional clarity deserves a start.
Building digital identity and positioning — with Saed Hassunah.