Initial assessment

STRATA Review™

An initial reading of positioning, operations, and the capacity for influence.

Explore the main structural gap in your digital presence through 12 questions. This is an initial assessment, not a final diagnosis or automatic acceptance for cooperation.

Start initial assessment

STRATA Review™

Read your presence, one layer at a time.

01Do you have a clear, written definition of your position, or your organization’s position, in your market or field?

02How consistent is your core message across your website, platforms, and content?

03Can your team or audience quickly understand what makes you different?

04Are content and visibility decisions guided by clear positioning, rather than mainly reacting to platforms and the market?

05Are there clear roles for managing digital presence, content, and decisions?

06How well are digital work processes documented and organized?

07Is there a mechanism connecting strategy to daily activity, posts, and campaigns?

08When priorities change or a key person is absent, does performance remain stable?

09Is your digital presence linked to clear indicators beyond reach and engagement?

10Do you measure the actual impact of content and campaigns beyond surface-level metrics?

11Can your digital presence maintain its quality without depending entirely on one person?

12Is there a mechanism for reviewing positioning and updating messages as the market or audience changes?