Influence Academy
Professional Diploma in Digital Influence and Presence Systems
An advanced professional program
An applied academic framework for building digital influence as a professional system, from identity and positioning to intelligent operations and impact measurement. Three flexible formats serve individuals, teams, and institutions.
- From USD 500
- 60 training hours
- Choose the format that fits you
Meaningful digital influence is built through a method.
From understanding to an integrated presence modelRegister your interest ↖
Digital influence goes beyond publishing.
A programme connecting identity and audiences with messaging, operations and measurement, turning knowledge into an actionable presence model.
An integrated academic methodology
A framework connecting identity, messages, operations, and impact measurement.
Professional practical application
An applied project that demonstrates your ability to turn knowledge into results.
AI integration
Practical use of intelligent tools in media and professional work.
In-depth strategic analysis
A structured understanding of platforms and audience behavior.
A presence model
Design a clear digital model that can be applied and developed.
Professional flexibility
Suitable for individuals and teams across working environments.
Who is this programme for?
Professional content creators
Founders
Digital presence managers
Institutional teams
Those seeking a practical method
What changes through the diploma?
A clear, analysis-based digital presence map
A professional model for messages and content
Detailed audience and platform analysis
An actionable operating plan
Measurable performance indicators
A final practical project demonstrating your skills
Practical applications of AI and verification
Diploma curriculum
A progression from understanding to a project that connects the system.
01Module 1
Introduction to digital influence and presence systems
02Module 2
Digital identity and strategic positioning
03Module 3
Message architecture and content creation
04Module 4
Platforms, audiences, and algorithms
05Module 5
AI in media and influence
06Module 6
Digital verification and open sources
07Module 7
Operating and managing digital presence
08Module 8
Impact measurement and the final model
Trainers and supervisors
Professional experience connecting understanding with practice.
Saed Hassunah
Digital Media & Influence Systems ExpertSaed Hassunah delivers the program using an integrated professional approach to digital media and influence systems, developed through practical experience and real applications. Specialist experts may participate in future editions or partnerships while maintaining methodological consistency and the quality of the learning experience.
How do you learn?
Live training sessions
Practical activities
Professional worksheets
Real-world case studies
An integrated applied project
Direct professional interaction
Learning materials you can revisit
What do you take away?
Digital presence map
Identity and positioning brief
Message framework
Defined platform roles
Content production cycle
Operating procedures
Indicators and improvement decisions
Final practical project
The foundation project
Bring your learning together in one professional or institutional case.
Starting point
Describe the current situation
Define the problem and audience
Choose the objective and project scope
Collect evidence for decisions
Final model
Identity, positioning and messages
Platforms, roles and procedures
Content and operating plan
Indicators, review and improvement
Towards professional readiness
Outputs strengthen your analysis and design capabilities; they are not a promise of employment or specific commercial results.
Problem understanding
Prioritisation
Strategy formulation
Work organisation
Content management
Reading indicators
Presenting the model
Continuous improvement
Programme details
Price
USD 500 per person, with additions depending on the format
Duration
60 training hours
Modules
8 modules
Registration
Choose the suitable format
Certificate
Professional completion certificate
Choose the format that fits you
One professional methodology, with formats that suit different learning preferences and levels of interaction.
Online format (through STRATA Academy)
Price
USD 500 per person
Description
An integrated digital experience offering flexible learning with meaningful interaction and application.
Benefits
- Access to all modules
- Live online training
- An organized digital learning environment
- Reference learning materials
- An applied project
- A completion certificate
In-person format
Price
USD 500 per person, plus costs depending on location and arrangements
Description
Intensive in-person training focused on direct interaction and deeper practical application.
Benefits
- The complete program delivered in person
- Direct interaction with trainer and participants
- Custom training workbooks
- Training packs for each module
- Extended practical activities
- An interactive learning environment
- A supervised applied project
- A completion certificate
Institutional format (for teams)
Price
USD 500 per person, plus costs depending on scope and customization
Description
A tailored training solution aligned with the team's needs and strategic objectives.
Benefits
- Content tailored to the institution
- Team needs analysis
- Work-related applied cases
- Private team sessions
- Online, in-person, or blended delivery
- Combined benefits of the formats
- Optional accompanying advisory work
- Performance reports and practical recommendations
- An institutional presence model
- Flexible scheduling
Certificate and recognition
A professional completion certificate subject to cohort requirements. Any accreditation or educational partnership is announced when documented for that cohort.
Learning does not replace advisory work
Choose by purpose: build your own capability, or address an institutional case requiring tailored work.
Diploma
Progressive learning
Practice and worksheets
A project within programme requirements
Cooperation path
Assessment of the specific case
Agreed scope and responsibilities
Work and outputs based on need
Frequently asked questions
Do I need advanced experience?
Suitability is reviewed against your experience and goals before confirming registration.
Is the programme online or in person?
Online, in-person and institutional formats exist; availability is confirmed for each cohort.
Can it be tailored to a team?
An institutional version can be discussed based on needs, scope and dates.
Is there a final project?
Yes, a project combines learning outputs into a digital presence model.
How do I register?
Send an expression of interest. Suitability and details are confirmed before completing registration.
Does submitting a request guarantee admission?
No. You receive a tracking number; admission depends on programme suitability and cohort confirmation.
Ready to understand digital influence as a system?
Choose the format that suits you or your team. Begin a structured learning experience that helps build digital presence through analysis, understanding, and practical application.