• Why this diploma?
  • An integrated academic methodology
  • A framework connecting identity, messages, operations, and impact measurement.

Professional practical application
An applied project that demonstrates your ability to turn knowledge into results.

AI integration
Practical use of intelligent tools in media and professional work.

In-depth strategic analysis
A structured understanding of platforms and audience behavior.

A presence model
Design a clear digital model that can be applied and developed.

Professional flexibility
Suitable for individuals and teams across working environments.

  • Eight connected learning modules
  • Module 1
  • Introduction to digital influence and presence systems

Module 2
Digital identity and strategic positioning

Module 3
Message architecture and content creation

Module 4
Platforms, audiences, and algorithms

Module 5
AI in media and influence

Module 6
Digital verification and open sources

Module 7
Operating and managing digital presence

Module 8
Impact measurement and the final model

  • What will you achieve?
  • A clear, analysis-based digital presence map
  • A professional model for messages and content
  • Detailed audience and platform analysis
  • An actionable operating plan
  • Measurable performance indicators
  • A final practical project demonstrating your skills
  • Practical applications of AI and verification
  • An integrated, interactive learning experience
  • Live training sessions
  • Practical activities
  • Professional worksheets
  • Real-world case studies
  • An integrated applied project
  • Direct professional interaction
  • Learning materials you can revisit

Choose the format that fits you
One professional methodology, with formats that suit different learning preferences and levels of interaction.

Online format (through STRATA Academy)

Price
USD 500 per person

Description
An integrated digital experience offering flexible learning with meaningful interaction and application.

Benefits

  • Access to all modules
  • Live online training
  • An organized digital learning environment
  • Reference learning materials
  • An applied project
  • A completion certificate

In-person format

Price
USD 500 per person, plus costs depending on location and arrangements

Description
Intensive in-person training focused on direct interaction and deeper practical application.

Benefits

  • The complete program delivered in person
  • Direct interaction with trainer and participants
  • Custom training workbooks
  • Training packs for each module
  • Extended practical activities
  • An interactive learning environment
  • A supervised applied project
  • A completion certificate

Institutional format (for teams)

Price
USD 500 per person, plus costs depending on scope and customization

Description
A tailored training solution aligned with the team's needs and strategic objectives.

Benefits

  • Content tailored to the institution
  • Team needs analysis
  • Work-related applied cases
  • Private team sessions
  • Online, in-person, or blended delivery
  • Combined benefits of the formats
  • Optional accompanying advisory work
  • Performance reports and practical recommendations
  • An institutional presence model
  • Flexible scheduling

Led by a specialist
Saed Hassunah delivers the program using an integrated professional approach to digital media and influence systems, developed through practical experience and real applications.

Specialist experts may participate in future editions or partnerships while maintaining methodological consistency and the quality of the learning experience.

  • The program at a glance
  • Price
  • USD 500 per person, with additions depending on the format

Duration
60 training hours

Modules
8 modules

Registration
Choose the suitable format

Certificate
Professional completion certificate

Begin your path to professional digital influence
Choose the format that suits you or your team. Begin a structured learning experience that helps build digital presence through analysis, understanding, and practical application.